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Adidas Stan Smith is a tennis shoe made by Adidas, and first launched in 1965. Originally named “Adidas Robert Haillet” after the brand endorsed French prominent player Robert Haillet, in 1978 the sneakers were renamed after Stan Smith, an American tennis player who was active between the end of the 1960s and the beginning of the 1980s. The shoe, usually made with a white leather upper and laces, has a simple design. Unlike most Adidas shoes, it does not have the external three stripes. Instead there are three rows of perforations (or punched ventilation holes) on both sides of each shoe’s leather upper. There is sometimes a sketched picture of Stan Smith on the tongue of the shoe. In some sense, the Adidas branding is minimal on the shoe. Italia campeon de’europa 11 07 2021 stan smith shoes. The design and form of the shoe has basically stayed the same since it was introduced, but several new versions and colorways have appeared during the years
In 2012, the company pulled Stan Smiths from the market. It was a ballsy gamble centered on a simple, familiar premise: that absence makes the heart grow fonder. Supplies were limited, people began wanting them—bad—and just when they’d about given up hope, Adidas re-released Stan Smiths in a 2014 promotional blitz that included sending personalized pairs to celebrities with their own portrait in place of Smith’s. The stunt’s success was called by Bloomberg “one of the greatest comebacks in marketing history.” And is part of the reason your dad and Kanye (and David Beckham and Gigi) are sneaker twinning.
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