Virgil Abloh continues to cause heat in the sneakerhead world with his Nike Air Force 1 X Louis Vuitton shoes. Since entering the mainstream luxury fashion scene with the creative crown at Louis Vuitton fashion house, Virgil Abloh has demonstrated unlimited creativity. Once again, he drove Hypebeast players crazy with his unique artifacts. This time, Abloh brings Nike’s iconic Air Force 1 sneakers, re-interlaced with the essence of the French luxury house.
The “tricky” marketing from Virgil Abloh
These sneakers are available in 21 different colors. They were launched during the recent Louis Vuitton Men Spring Summer 2022 show. Immediately, these sports shoes made the sneakerhead world nervous. The hunters eagerly welcomed. Editors hunt for information.
When asked if they would be on sale, Vuitton replied: “Stay tuned for more details.” That mystery makes their appearance even more desirable. A cunning and effective marketing ploy!
Design of Nike Air Force 1 x Louis Vuitton
The first leaked images show the Nike x Louis Vuitton shoe in a variety of colors. From monochromatic white pairs with bright yellow, green, blue or red, to pairs of patchwork patchwork from many color patches.
The word “Air” in quotes is embroidered on the sole and the French word “Lacet” on the laces. The words in quotation marks are the mark of Off-White, Virgil Abloh’s personal brand, which also has a very successful partnership with Nike.
These shoes have a small neon green label (tag) sticking out from underneath the Nike Swoosh logo, on the outside. On the tongue are Louis Vuitton branding combined with the slimmer Nike Swoosh logo.
The upper part of the shoe is printed with the traditional monogram or damier pattern of Louis Vuitton. Abloh has skillfully interwoven symbols, blending materials that represent both hip-hop creativity, and luxury in an impressive and interesting way for these sneaker models.