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Apr
Top Hot Luxury Brands Item For Men Women
The NFT craze has reached the high fashion industry. Our chart with data gathered by Statista gives an overview of different NFT sales by luxury and collectable brands, some of them bringing in millions.
A very lucrative NFT sale was launched by Italian fashion house Dolce & Gabbana. Collezione Genesi – bringing in more than $6 million on a hybrid physical/NFT model – consisted of nine pieces. Bridging the physical aspect of fashion and metaphysical aspects of NFTs, if you will, five of the collection’s items were produced by Dolce & Gabbana the old-fashioned way and then turned into animated digital versions by studio UNXD. Buyers actually bought the physical item and the NFT together, appealing to the more traditional high-fashion clientele and explaining the high price achieved.
While NFTs normally do not come with any digital applications let alone physical renditions, the Dolce and Gabbana NFTs even have the option of having collaborator UNXD transfer the digitally animated fashion items that are part of the NFT to a metaverse of choice.
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